Template vs Design vs Product Base
Last updated: May 4, 2026
In Customily, templates, designs, and product bases work together to create personalized products.
Each one has a different role:
A Design defines the artwork and visual elements of the product
A Product Base defines the product and how it’s produced
A Template connects both and makes the product personalizable
Understanding how they relate will help you build and manage your products more effectively.
Design
A design defines the artwork and visual composition of your product.
It defines:
The elements that can be customized (text, images, graphics, etc.)
Any additional visual elements that are part of the design but not customizable
How everything is arranged and structured within the design
This is what gets personalized and applied tot he product.
Designs are reusable and can be applied to different products.
Think of a design as: The artwork that goes on the product
Product Base
A product base defines the physical product and its print setup.
It includes:
Print specifications (dimensions, print areas, bleed, etc.)
Production settings (file format, quality, color mode, etc.)
Product mockups (images of the blank product in its available colors and styles)
This is what determines how the final product is produced and how it is visually presented.
Product bases are also reusable and can have different designs applied to them.
Think of a product base as: How the product is produced and visually represented
Template
A template brings everything together.
It combines:
A design (the artwork)
A product base (the product and its print setup)
to create a complete personalizable product setup, defining how the artwork is applied in both the print file and the preview.
It defines:
The print file (used for production)
The preview (shown to shoppers)
Templates are what you link to your store products to enable personalization.
Think of a template as: The configuration that makes a product personalizable