Required options are mandatory to be able to add the product to cart. 
If a customer tries adding the product to cart while leaving a required option blank, a required message will appear next to the option, so they can fill that option (whether it's to choose a swatch, dropdown, or add some text) and add to cart properly.

To make an option required

  1. Go to the option sets section and click on the option set you want to edit
  2. Expand the option you want to make required
  3. Check the required checkbox


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